Is the world ready for Google Analytics 4?

It depends on who you ask and the specific context. Some businesses and organizations have already adopted Google Analytics 4 (GA4), while others may still be using the previous version or other analytics tools.

GA4 represents a significant shift from the previous version of Google Analytics and offers new features such as enhanced machine learning capabilities and more data privacy options. Some businesses and organizations may be ready to make the switch to GA4 and take advantage of these new features, while others may need more time to familiarize themselves with the changes and determine if GA4 is the right fit for their needs.

What functionality is missing that’s currently available in universal analytics?

Google Analytics 4 (GA4) is a new version of Google Analytics that offers several new features and improvements over Universal Analytics, the previous version. However, there are some functionalities that are currently available in Universal Analytics that are not yet available in GA4, including:

• Customized funnels: GA4 does not yet have the same level of support for customized funnels as Universal Analytics.

• Cross-domain tracking: GA4 does not have built-in support for cross-domain tracking, which is the ability to track users across multiple domains or subdomains.

• User ID tracking: GA4 has limited support for User ID tracking compared to Universal Analytics.

• Advanced e-commerce tracking: GA4 does not have the same level of support for advanced e-commerce tracking as Universal Analytics, such as tracking for transactions and product data.

It is important to note that Google is continually working on adding new features and functionalities to GA4, so these limitations may change over time. Additionally, some of these limitations can be overcome through the use of custom code and workarounds.

Ultimately, whether or not the world is ready for GA4 depends on a variety of factors, including the size and type of the business or organization, their current analytics setup, and their goals and needs.